Where Clarity
Breaks Through.
Every day starts with a moment of clarity and hope for the journey ahead. Strong communication works the same way. In a world full of noise, leaders need strategies that rise above the clutter and bring people together around what matters. When teams can see the path ahead, momentum builds and reputation grows from the inside out. Especially in the chaotic times of change.
This is the work I love. I help organizations bring structure, insight, and narrative discipline to the moments that shape how leaders lead and how teams deliver together, giving people the clarity, confidence, and direction they need to move forward with purpose.
When the story is clear, the whole organization moves toward its brightest horizon.
I’ve spent 25+ years helping leaders tell their stories with clarity and confidence to move audiences to action. As a senior communications executive, consultant, and brand strategist, I bring deep experience across global hospitality, franchising, B2B, and consumer organizations, leading enterprise communications, in-house PR, and corporate communications teams to build brand PR, executive visibility, internal transformation, and reputation strategy for some of the world’s most recognized companies.
I’ve guided CEOs and executive teams through growth, change, crisis, M&As, and reinvention, always with a steady hand and a clear narrative that helps people understand where the organization is headed and why it matters. At GoTo Foods, I served as Senior Vice President of Strategic Corporate Communications and Earned Media, and a member of the executive leadership team.
Brands I’ve worked with:
- Hospitality: Hilton and its global hotel brands such as Embassy Suites and Hilton Garden Inn
- Franchising & Restaurants: GoTo Foods (Cinnabon, Jamba, Auntie Anne’s, McAlister’s Deli, Carvel, Moe’s Southwest Grill, Schlotzsky’s), and Papa Johns
- Student Housing: Greystar (formerly EdR)
- Higher Education: Chartwells Higher Ed
- Healthcare: Methodist Le Bonheur Healthcare
- Agency & B2B: Burson (BCW), FedEx
Where Strategy Meets Story
I’ve built Dawn Ray Communications on the belief that great communications work like a sunrise: they bring light, direction and energy to the moments that shape how leaders lead and how teams deliver together.
I partner with organizations to strengthen reputation, align people around purpose and create communications that feel as human as they are strategic.
Leaders don’t need more noise. They need a strategic communications partner who can help them Illuminate Direction and Drive Momentum
CEO Advisory
Executive and CEO advisory that sharpens voice, presence, and influence.
Communications Leadership
Fractional communications leadership that gives organizations senior‑level expertise without the cost or commitment of a full‑time executive. I help existing teams take on new priorities with structure and momentum, bringing a fresh perspective that quickly surfaces what’s working, what’s not, and how to accelerate progress.
Communications Strategy
Internal communications strategy that connects people to purpose and moves them to action.
Strategic Planning
Strategic communications plans that create alignment and accelerate execution
Counseling
Reputation and issues counsel that protects what you’ve built.
Event Design
Event design and execution that brings your brand story and leadership vision to life to deliver moments that resonate and move people.
The Proof
Rebrands, mergers, and transformations
told through the numbers behind them.
